Wedding Stationery: Save-the-Dates, Invitations and When to Send Them

Wedding Stationery: Save-the-Dates, Invitations and When to Send Them

Custom & Online Printing

The paper准备工作对于婚礼来说,比你想象的要早得多。

Couples typically consider invitations after securing the venue and finalizing the date. By this point, one significant deadline may have quietly passed. Save-the-dates should have been sent out by now, but the people you most want at the wedding might be booking flights for other events.

Wedding stationery is more about sequence than design. Each piece has a specific purpose and every purpose has its ideal moment. If you get the order right, the stationery will serve its intended purpose. However, if you get it wrong, you might end up chasing replies by text message three weeks before the caterer needs final headcounts. This is precisely what the RSVP card was designed to prevent.

Here is what each component does, when it needs to exist, and where the money actually goes.

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The pieces and what each one is for

Save-the-date

A save-the-date serves one purpose: it reserves a date in someone's calendar before any other details are finalized. It typically includes the names of the couple, the date, and the city. No other information is necessary at this stage, as details such as the venue, time, and dress code have yet to be determined.

Send these when travel is involved, when your date falls during a holiday period, or when you are getting married on a date that people plan around. If everyone lives approximately twenty minutes away and the wedding is on a Saturday during an ordinary month, you can skip them entirely.

The invitation

This is the formal version, detailing who, when, where, and the day's schedule. It sets expectations clearly. A heavy card with letterpress type conveys a different message from a bright folded card, even before anyone reads the text.

The RSVP card

The RSVP's sole purpose is to get you a number. It should be designed with this goal in mind: make replying as easy as possible, so that not replying requires more effort. A pre-addressed, pre-stamped card with a deadline printed on it will likely be returned. However, a simple line asking people to email you does not have the same effect.

Details or information card

All details that would clutter the invitation are listed here: accommodation options, transport information, parking details, event timings, and a website address. By separating these details, the invitation remains clean and uncluttered.

The timeline that works

PieceWhen to sendWhy then
Save-the-date6 to 8 months aheadBefore flights and leave are booked
Invitation8 to 10 weeks aheadIt's late enough to be real, yet early enough to plan.
RSVP deadline3 to 4 weeks aheadLeaves room to pursue before final numbers are set.
Day-of itemsPrinted 2 to 3 weeks aheadNeeds the final guest list

For a wedding abroad, it's best to push everything earlier. Send save-the-dates closer to a year in advance, and send invitations at three months. This way, guests will have enough time to book their time off work. A short notice can often lead to a decline.

Work backwards from the caterer

The key date driving this process is the one your caterer needs final numbers by. To account for people who have not yet replied, count back a week. Additionally, the RSVP deadline itself should be set two weeks before the caterer's deadline. This timeline gives you the date by which invitations must be mailed, with printing and addressing tasks preceding that date. Almost every stationery-related panic can be traced back to starting at the wrong end of that process chain.

Where the costs are allocated and where they are not.

Wedding stationery pricing often surprises people because the factors driving the costs are not what one might initially guess. It is rarely the design that inflates the price.

  • The quantity is per household, not per guest. A couple receives one invitation. This alone often reduces the initial estimate by half.
  • The number of pieces multiplies the workload. A five-piece suite requires five print jobs, not just one.
  • Special finishes incur a setup cost that is distributed across the production run. As a result, small quantities may appear quite expensive.
  • Unusual sizes cost more than standard ones, both for printing and for postage.
  • Envelopes and postage are real line items that almost no one budgets for.

That last point catches nearly everyone. A square invitation looks lovely and often attracts a higher postage rate, because postal pricing favors standard shapes. Multiply that across 80 households, and the elegant shape has quietly cost more than the printing did. Check postage before you fall in love with a format.

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Practical things worth knowing

Order extras, and more than you think

Order approximately 15 percent more than your household count. Some of the food will be spoiled during preparation and delivery, some will go to people you forgot to invite, and you might want a few items for yourself.

Proofread it as if it were permanent, because it is.

The most common wedding stationery disaster is not a printing fault. It involves a wrong date, a wrong time, or a misspelled name, all printed 90 times.

  • Have someone else read every word. They will catch what you might have missed.
  • Check the date against a calendar to confirm that the day of the week matches the date.
  • Check the venue name and its address separately, character by character.
  • Read the names aloud from your guest list, rather than from memory.
  • Ensure the RSVP deadline is a valid date and occurs before the wedding.

The day of the week point is not a joke. It is one of the most frequent errors on printed invitations, because people write the date from memory and it looks right. Our guide on avoiding common printing mistakes covers similar ground.

Buy the envelopes with the cards

Envelope sizing is another classic mistake. A card that is 2 mm too large for its envelope is unusable. Matching an envelope to an odd size after the fact is genuinely challenging. Ordering both the card and envelope together from one place eliminates this problem.

Making it look like one thing

The suite should read as a cohesive set. This does not mean that everything has to be identical. By repeating one typeface, one color, and one element across every piece, the family resemblance takes care of itself. A save-the-date card can be simple yet still clearly belong to the same wedding as the invitation.

Keep the invitation itself uncluttered. It should include names, date, time, place, and one instruction about the RSVP. All other information should be on separate detail cards. Nearly every overloaded invitation is one that has tried to carry information that should be on a separate detail card.

Bring us the date first

We print wedding stationery as a suite, including envelopes. The most helpful thing you can do is provide us with the caterer's deadline rather than a Pinterest board. From that one date, we can work backwards to determine when the artwork needs to be finalized. This information helps keep the process calm.

We will also honestly inform you when a finish is not worth it for your quantity, and when using a standard envelope size will save you more on postage than it costs in charm. If you want to see stock and finishes in your hands before making a decision, just ask. Physically comparing two cards can settle an argument that might otherwise last for weeks.

Have a look at what we offer under custom online printing, or send us your date and guest count through the contact page. If you are also planning printed pieces for the day itself, our note on designing banners that hold up applies to more than birthdays.